4 ways Car Dealerships Can Get Results From LED billboards

For car dealerships, it’s crunch time to close the deal and move those older models.

And in today’s always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot in the car yard.

A recent J.D. Power study found that half of all new-vehicle buyers who use the Internet during their search, consider themselves open to buying any brand when they begin looking,* providing a tremendous opportunity for auto manufacturers to use bold outdoor promotions to influence, inspire and drive traffic to local dealerships.

Digital screens empower car dealerships to be flexible in their messaging. Program video or image content in real-time to showcase daily deals and limited-time promotions. Have you considered integrating social media posts?

According to Capgemini, a growing number of consumers (especially the young) trust user-generated content. More than 50% of car shoppers in every market said that positive comments on social media would make them more likely to buy a specific brand.*

Strategically placeded LED Billboards near busy interstections, Bunnings carparks, or outside any car dealerships can point consumers to your location.

Drop a mental pin with a directional ad.

Have you considered using local suburb names to catch passerby attention?

“Walking in remains the common form of initial contact with a dealership by more than half of car shoppers.” (Autotrader)

Use your billboard creative to reflect your dealership’s unique personality and let the community know your team is fun, friendly and willing to negotiate.

Of the 3-hours average time spent at the dealer during the car purchase process, more than half of that time is spent negotiating or doing paperwork, resulting in a 56% satisfaction rate for the process. (Autotrader)

Create high-impact, memorable LED billboard campaigns with rich pops of color, smart copy and captivating video. VMS can keep people watching longer and turn into a request or sale.

See an article about the advantages of LED billboard advertisng when stacked against static billboard campaigns.

Customers need to feel engaged with your team. LED advertising using mobile billboards can stand out from your competitors, giving your car dealership the cutting edge.

Its more than just selling vehicles.

Humanising and adapting to customers needs with dynamic LED advertising will be your best ROI.

 

*Source: J.D. Power 2013 New Autoshopper Study; Capgemini, Cars Online 2014 report.